Arts & Ammo

Cheaper Beer

The AP says the public is moving from premium beers to cheaper brands. According to Tom Long, CEO of Miller Brewing:

“We think it’s primarily driven by decline of disposable income and pocket money that American consumers are feeling right now,” he said.

Long said the volume of beers sold remains stable, but the company expects to sell more lower-priced beers this year if gas prices continue to rise.

For those caught in the crunch, you may want to do some research at the Cheap Beer Server or check out the field research done by enterprising students at Oberlin College.

Or you may want to spend your disposable cash on a flight to London where beer is reportedly very cheap.

Supermarkets are selling beer at a cheaper price than water, fuelling concern over their role in Britain’s binge-drinking crisis.

Despite repeated public health warnings, Tesco, Sainsbury’s and Asda now offer lager at just 22p a can - less per litre than their ownbrand-mineral water and cola, and cheap enough to allow someone to get drunk for just £1.

Cheap beer is seen as a threat to public health according to this report.

Public-health bodies, doctors and MPs were furious when confronted with the findings.

Don Shenker, director of policy for Alcohol Concern, said: “There is no justification for the sale of lager at such a ridiculously low price.

Maybe Shenker should taste the lager before making that pronouncement. I’ve encountered some lagers that would be overpriced at 22p.

Photo by dr_sponge

May 16th, 2008 Posted by Fitzroy | Leisure | no comments